Whenever a bear shows up in a folktale, we know something wonderful, and maybe even a bit scary, is about to happen.
It's an archetypal meeting between the human and the wild, between the known and the unknown – and it makes the hairs on the back of your neck stand up.
Perhaps bears are such powerful characters in myth and folklore because the creatures themselves are wonderful but have a dangerous edge. It's very humbling to be near a bear and there's no doubt on whose terms you venture into the forest.
This design is a love letter to the bears in the forest, bumbling around, doing their own thing, inspiring us to imagine what they may be thinking and ambling into the stories we tell around the campfire.
The combination of Scandinavian folk art and a minimal colour palette makes this shirt a real classic. Traditional yet modern, it’s the perfect way to show your love of folk art.
This t-shirt is everything you've dreamed of. It's soft and lightweight, has the exact right amount of stretch to fit comfortably without being restrictive. It's so comfortable, you'll want to wear it every day.